The year 2024 was an extremely dynamic period for the Imperial Baths, full of changes, development and challenges. We are proud to present the results of our activities as a contributory organization of the Karlovy Vary Region, which in the past year was not only the administrator of this unique national cultural monument, but also an active creator of cultural, social and educational life in the region.
What was successful?
🔧 Technical modifications and investments The premises of the 2nd and 3rd floors, where the facilities for the Karlovy Vary Symphony Orchestra were created, have undergone a major transformation. There was also the installation of professional blackout of the Atrium Hall, modernisation of the furniture, retrofitting of the catering service and the establishment of outdoor seating for visitors to the café. These investments have significantly increased the comfort and functionality of the building and expanded the possibilities for cultural use.
🎭 Rich cultural programme During the year we organised or co-organised more than 130 cultural and social events - from concerts and theatre performances to professional conferences, educational workshops and festivals. A highlight was welcoming film delegations during the Karlovy Vary International Film Festival.
👨👩👧 Record attendance The Imperial Baths were visited by over 90 000 people. The highest number of visitors was recorded in October, which brought a variety of cultural events and an Advent atmosphere. Visitor traffic generated sales of over 7 million crowns and confirmed the growing interest of the public.
📚 Educational programmes We have started our own educational activities for schools - almost 1700 children have visited the programmes "Spas with all the senses" and "Spa Snakes". In 2025 we are expanding our offer for secondary schools as well.
🌐 Marketing and online communication We launched a visual identity, intensified our marketing activities in the region and abroad and continue to build a strong online community - over 3,400 Facebook followers, over 1,300 Instagram followers.
💼 Economic result The organisation closed the year with a profit after tax of over CZK 7.6 million, while the profit from economic activities amounted to CZK 2.7 million.
Read more in the 2024 Activity Report.
The Imperial Baths continue to become a lively cultural centre of the Karlovy Vary Region - a place where history, the present and the future meet. We thank all partners, visitors and supporters for their trust. We are looking forward to further joint experiences.